RECORD LABEL LOGO'S
The use of the word Skint implies that the artists that are signed with this record label came from a background of poverty which is stereotypical for hip hop artists. The colours of the record label logo are bright and vibrant which makes the logo recognisable and noticeable. The font used is sans serif which is informal and attracts a ‘common’ audience which is reinforced by the use of lower case.
The use of a vinyl within the logo makes the audience instantly know it is a music record label logo and also connotes a vintage sound. The bird on the vinyl connotes a free will of the artist signed to this record label. The use of black and white gives the label a professional look and also the use of the white font on top of the black background makes it stand out an easier to read. Another reason this colour scheme is used is so that whatever product the logo is on has the artist as its main focus instead of the logo itself. The use of capitalisation makes the information formal and looks professional. However the font is sans serif which makes it informal and attracts a working class audience.
Shady records logo is another example of a black and white colour scheme which means the logo doesn’t detract from the artist themselves. The word used is ‘shady’ as the record label was made by Eminem also known as slim shady and his manager. The effect of this is that the audience Eminem has behind him will also follow the artists he promotes through his label. The font used is bold and attracts attention.
This logo is the most professional one we have looked at, as it does not contain images to distract from the artist. It looks very professional in the font style used, and also the bold parallel lines used around “priority”
The word priority connotes that the artists are important to the label, therefore the audience should take them seriously.
Ruthless records logo is presented to be very much so about the music, incorporating a written music bar and symbols in-between the text. This logo also connotes that the musicians they manage are individual by using a graffiti style font, showing they have stereotypical bad backgrounds, and also are not afraid to break musical boundaries; this is also shown by the font overlapping the traditional music bar. This supports the idea that hip-hop artists are rebellious. Lastly the black and white colour scheme doesn’t detract from the artists themselves.
OUR LOGO
We decided to go with the black and white colour scheme as 4 out 5 of the record label logos we looked at used black and whit which results in a proffessional looking logo that doesn't detract from the artists. We came up witht he name 'Hippo Records' as it is a play on words as the artist we are creating a video for is a hip-hop artist. Also the hippo as an animal is known to be strong and aggressive yet slow and peaceful which represents the stereotype of the two sides to hip-hop artists.