The front cover is a mid shot of the artist so that the audience can see the detail in the background and still are able to see details of the artist himself so they are still able to build up a personal relationship (uses and gratifications theory). the artist is wearing casual clothes consistent with the costume used in the magazine advert so that the audience can relate (uses and gratifications-personal identity) and the artist is seen as a normal person. The name of the album which is also one of the names the artist goes by is placed behind the artist as a graffiti. The is so that it connotes the audience should know who the album is by just by seeing him instead of focusing on the actual name. The use of graffiti also represents an aspect of a hip hop artists life which is easily recognised by the veiwers.  The NVC will be almost emotionless which represents the artist as neutral and against showing emotion which is a stereotypical trait that hip hop artists have.

 

On the inside left of the digipak we decided to use and image of the artists mixing table to connote that he holds music as an important thing in his life which is highly relatable to the audience (uses and gratifications-personal identity). a common theme used in the digipak is a brick wall background which is the design for the CD itself to keep it consistent and to continue the urban theme. the brick wall also connotes a sesne of having walls up but doesnt suggest whether they are trying to be broken down or kept up which intrigues the audience. The tracklist is placed inside the costume the artist is wearing to connote the music has come form him so the audience know the music is original and new.